Adam, aged 3. Probably thinking more about eating mud than making videos.

Adam, aged 3. Probably thinking more about eating mud than making videos.

Adam now. Definitely thinking less about eating mud.

What the hell is Straight Up Grizzly?


Hi, I'm Adam. I make videos under the name Straight Up Grizzly for brands of all sizes. Here's a bit about me...

After graduating in Special Effects Design in 2007 I started out at Complete Fabrication, creating effects for some of the biggest brands out there including Carte D’OrCrestWalls and Nestlé. Whilst there, I learned from some of the best liquid effects minds in the business.

Despite loving getting my hands dirty in (albeit fake) ice cream and chocolate, I really wanted to get back behind the camera - something I missed from university.  In 2009 I became Content & Creative Manager at, a social startup based in Shoreditch, London. Whilst there, I created campaign videos for the likes of AdidasHasbroBritvic and Warner Brothers.

A year later, Bragster was acquired by Guinness World Records.  As in-house Video Producer for the global authority in record breaking, I curated the GWR YouTube channel, as well as it's sister channel, GWR:OMG!  I also worked closely with the in-house commercial team to create videos for clients. These included Estée LauderDreamworks, Royal Caribbean International, Butlins, Cadbury and The BBC.

After over four great years at GWR, I joined Xero as their UK based Video Producer in 2014. While here I produced content on small business doing big things, including Hotpod Yoga, The Leather Satchel Co. and Square Mile Coffee Roasters.  I also learned a very important lesson - accounting can be beautiful. 

Just over a year later I was offered a chance to join one of London's most exciting digital agencies.  The opportunity was too good to pass up and I said a sad farewell to Xero to become Senior Video Producer at  Exposure Digital.  Whilst there, I worked on content for clients such as Heineken, Clipper Tea, Triumph Lingerie, Microsoft and Merlin Entertainment. 

It wasn't long before I realised that my heart was in small business.  So much so that I took the plunge and became one myself.  Straight Up Grizzly Productions, after years of being a fun sideline for small projects here and there, became full time in 2016. My clients include Xero, Square, Catchpole & Rye, Soldo and BDO to name a few, and the list is growing all the time.